1. ‘Permission Marketing’ by Seth Godin Turn strangers into friends and friends into customers – this is the simple and yet ground-breaking approach that this book advocates. What makes it a must-read is Godin’s formula of “permission marketing”. An internet marketing genius, Godin uses lucid language interlaced with compelling humor to elaborate on his approach. He says that traditional advertisements like telemarketing calls, newspaper promotions, and television commercials are all designed to interrupt consumers from their task at hand. This kind of intrusive advertising ends up annoying them defeating the purpose of marketing. Thus, Godin talks instead about offering customers incentives that would make them accept advertisements voluntarily. This fundamentally different approach and out-of-the-box thinking is what makes this book an indispensable resource for anyone interested in learning the ropes of digital marketing.
2. ‘Contagious: Why Things Catch On’ by Jonah Berger Have you ever wondered why some content go viral and some don’t? Why some pick-up lines work and others don’t? What makes you share an online article? How do you utilize the power of word-of-the-mouth? Berger presents a well-researched and insightful answer to all these questions in his book. This is the good kind of “contagious”. What makes it an excellent read is the simple but compelling manner in which Berger writes, often with the help of anecdotes. In this age of networking, coming up with a viral ad campaign is every marketer’s dream. And Berger’s book provides you all the right resources of making your idea “catch on”.
3. ‘Youtility: Why Smart Marketing is about Help not Hype’ by Jay Baer We all know that customers are smart enough to look beyond the curated hype to choose a product that is truly useful to them. And yet companies spend billions of dollars on advertising campaigns every year to beat drums about products that do not end up helping the targeted customers. Why, then, would a customer come back to your company? This is the potent question that Baer poses. One of the best digital marketing books available in the market, it brings back to focus the golden rule ⎯ “Place the Customer First”. It is indeed, a wonderful resource for professionals who are looking for a no-hype, no-fluff guide to the basic blocks of marketing.
4. ‘Jab, Jab, Jab, Right Hook: How to tell Your Story in a Noisy Social World’ by Gary Vaynerchuk There is no dearth of digital marketing books available today, and yet none of them manage to explain the importance of storytelling as well as this book does. Indeed, in the deluge of feeds that flood our mailboxes every day, only a good story can stand out. This book goes far beyond the “how-to” approaches for different platforms and does a great job of explaining the basic tricks of marketing with practical wisdom. It is a must-read for its simplicity and usefulness.
5. ‘Traction: A Startup Guide to Getting Customers’ by Gabriel Weinberg Startups have aggressively used digital marketing over the last few years as there is indeed no better platform to gain traction when you are just starting out. But then you must know how to utilize the marketing channels effectively. Weinberg’s book outlines 19 different marketing channels that every startup must know about. Needless to say, this book should be every entrepreneur’s best friend.