Toyota Motor Corporation


The Toyota Motor Corporation was founded by Kiichiro Toyoda in 1937 with its headquarters located in Aichi, Nagoya and Tokyo, Japan. As of current surveys and estimates, Toyota is the world’s largest vehicle manufacturing company. Toyoda founded the company in 1937 as a spinoff of the Toyota Industries Company, founded by his father. Their first product was an engine in 1936 and its first vehicle was the Toyota AA in 1936. The Toyota AA was a passenger car. Toyota owns and operates Lexus and Scion while having a stake in Isuzu and Yamaha.

As did every other vehicle manufacturing company did, Toyota played a part in World War II transportation. They produced a line of trucks for the Japanese Imperial Army that were kept simple in design because of the war shortages. These trucks had only one headlight on them, in the center and front of the hood. There was a scheduled bombing raid on the manufacturing plants in Aichi by the Allied forces but it never took place because the scheduled date came after the peace treaty to end the war in the Pacific Corridor had been signed.

Toyota became popular in the United States in the decade of the 1970s because of the fuel shortage crisis. American were looking for smaller vehicles with better fuel economy or gas mileage. The Toyota model called the Corolla was a perfect fit for Americans. Toyota has sold over 30 million Corollas since its release in 1966. It is easily the most popular and successful compact car on the market today throughout the world.

Toyota has been such a successful company since its founding in 1937 because its employees follow a 14 point production system known as The Toyota Way.

Their 14 point philosophy is as follows:

“Base your management decisions on a long-term philosophy, even at the expense of short-term goals. Create continuous process flow to bring problems to the surface. Use “pull” systems to avoid overproduction. Level out the workload. Build a culture of stopping to fix problems, to get quality right the first time. Standardized tasks are the foundation for continuous improvement and employee empowerment. Use visual control so no problems are hidden. Use only reliable, thoroughly tested technology that serves your people and processes. Grow leaders who thoroughly understand the work, live the philosophy, and teach it to others. Develop exceptional people and teams who follow your company’s philosophy. Respect your extended network of partners and suppliers by challenging them and helping them improve. Go and see for yourself to thoroughly understand the situation. Make decisions slowly by consensus, thoroughly considering all options; implement decisions rapidly. Become a learning organization through relentless reflection and continuous improvement.”

Toyota employs roughly 316,000 people worldwide and all of them have to follow these 14 points to be a successful employee. Smart business transactions and strong customer service has been the staple of the Toyota Company since its inception in 1937. Toyota also provides financial advice under their Toyota Financial Services division and they also manufacture a variety of robots and concept cars.


Source by Brenda Williams