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What is ‘UX’ and How You Can Hire a Web Developer doing it Right

Businesses are no longer about the salesman to customer handling in a showroom, or how much discounted the products are on an online shopping portal. Adding a variety of  in retail products, for example, does not ensure that you get more customers! Rather, the key to successful customer engagement is the ‘user experience’ (UX).

What is UX?

UX encompasses all aspects of a business wherein there is an interaction with the end-user and thus the  online experience is an all-important face of UX. The aim of a good UX design is to increase customer satisfaction, and thus usability. This is done by ensuring ease of using a company’s website or services, such that the visitors find it pleasurable to interact.

A good UX is a lot of aspects rolled together!

For most businesses, a company’s website or mobile app is its face to the end-users. Thus, it is imperative to get it right, in order to make a connection with the user. Of course, it has to be visibly appealing, and attractive. But having said that, a website can surely turn visitors away if there is no ‘meat’ – the actual content! The content has to be aligned regularly to changing dynamics of the SEO world so that it sits at a respectable position on search engine responses. A successful website must be easy and intuitive to use and have simple looking (but smart inside) technology and functionality.

Of course, a website that compels the users to navigate through, come back and even refer it to friends is the best marketing! UX design involves all of this – what info to a place where, what are your users looking for, how to give them timely and convenient content.

Tech traits of a robust UX

The User experience must be seamless across all media and all types of devices. This calls for responsive technology design for UX, i.e. The website adapts itself dynamically based on the type of device being used to navigate it. At the age of various smartphones, tablets, laptops and desktops, this is a very important ingredient of UX.

Another important aspect if UX is its load time. If your website takes too long to load, it will turn off visitors surely and drive them straight into the arms of your competitors! This is a real technical challenge as well. You need to optimize load time, by using compressed images, smarter scripts, perhaps bite-sized interactive content and stepped loading schemes!

Show them what they want, when they expect it!

UX is to think like a user and understand what they want to see, not what you want to show! Keep it simple, keep it handy, so that can spot the info they desire to see.

It’s a technical challenge for the UX being able to accommodate a dynamic, responsive adaptability, fast load time, simplicity and yet remains appealing. That is what a professional UX designer is needed to develop not only the website but the entire UX.

How to Hire a Good Web Developer

UX is therefore as much about art and aesthetics, as it is about science and technology. Visual appeal is important, so a UX designer needs to have a knack for color schemes, themes, fonts, and imagery of course. This initial attraction needs to be backed with sound technology and smart design. The functionality needs to be optimal so that the delivery of the UX is complete in all respects – it looks good and is a pleasure to read and navigate.

A web developer who has the right experience and know-how becomes crucial. When you look for a developer to ensure the following:

1. Be clear what you want.

2. Go over the sample portfolio of the shortlisted developers carefully

3. Make sure that you ask for and validate the references

4. Look at relevant experience – hands- on with your platform and related backend tools is a definite plus

5. Discuss the timeline, budget, deliverable and the priority of the work

6. Look for developers who can ‘design’ and not only ‘develop’. This increases their own sense of ownership as well.

7. Ask what ‘value’ they can bring to the UX with their design.

8. Do a comparison of the services, quotes of at least 2 shortlisted candidates, before zeroing in on the final selection.

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Source by Rinku Shah