Innovative Marketing Solutions with Vehicle Wraps


Custom wraps and graphics can be applied to almost all forms of vehicles on the land, air and water – cars, trucks, vans, buses, trains, trolleys, small and commuter airplanes, helicopters, boats, kayaks, canoes, and jet skis.  If the graphics wraps are done for commercial purposes then they transform the vehicles into a moving billboard for a specific brand, product, or service.

Unlike paint, all wraps are computer generated designs and once approved the designs are printed on large vinyl panels and then applied by the hands of skilled installers to contour the surfaces of the vehicles.  Designs that completely transform the look and feel by covering the complete surface are full wraps, whereas partial coverage only cover a section of the surface.  When partial wraps are designed correctly they utilize the base color of the car incorporating it into the design.  Windows can also be covered with a different material so they can still be seen through from the inside and continue the image when viewed from the outside.

Vehicle wraps are a high value solution to advertising and with a talented designer the opportunities to convey a clear and eye-catching marketing message is limitless.  Car wraps convey a level of professionalism for the company that increases their reputation and visibility as they drive around.

Vehicle wraps expand the opening for outdoor advertising, giving small and large companies an effective marketing method for high-visibility placement of their message on densely trafficked urban streets, highways, and virtually where ever they drive and park.  For a service company that travels from jobsite to jobsite that travel time now becomes valuable marketing opportunity – not to mention that when you are onsite, you are advertising to the neighbors who will likely need your services and will remember your professional company.

Vehicle wraps convert road construction, congestion, and daily traffic into a positive activity for people sitting in cars and buses are waiting for traffic to move, appreciate and are drawn to dynamic and colorful advertisements where they are likely to notice and remember the message; your message.  In fact, according to a Transportation Advertising Council of America (TACA) study:

  • Vehicle advertising generates between 30,000 and 70,000 daily impressions – and those impressions have a high efficacy rate:
  • 90% of travelers notice graphics on wrapped vehicles.
  • 75% of consumers form impressions about a company based on the fleet graphics.
  • 30% of consumers base buying decisions on impressions they receive from company vehicles.

There have been several studies in the past decade that have all reported the same result, that vehicle wraps are the most cost effective form of advertising available today.  One study from 3M showed that a company would have to spend over $130,000 on television ads to generate equivalent annual impressions of a $3,500-$5,000 car wrap.

Every type of company that uses cars, trucks, or vans in their daily operations will benefit form the value of custom vehicle wrap.  You already own the space and therefore you don’t have to lease this valuable advertising space from an ad agency.  Many billboard companies charge between $800/month for out of the way location and up to $5,000/month for prime locations; you already own the space on your vehicles to reach thousands of people every day.  Moreover, unlike billboards there is no monthly ongoing expense just the onetime upfront costs.

The value of vehicle graphics is even more valuable for companies who have or manage fleets – technicians, delivery services, distributors, buses, minivans, trailers or taxis.  The statistics from TACA are based on a single vehicle and the increase visibility in repeat exposure is a magnitude by having a fleet branded identically.  Fleet vehicle advertising boosts name recognition 15 times greater than any other form of advertising.

Car wraps and vehicle graphics are taking the world of advertising and marketing into a new direction.  Vehicles wraps are surpassing traditional media in their affordability and provide effective marketing tools to all companies.  All companies who use vehicles should seriously consider vehicle wraps as a critical marketing, advertising and promotion solution.


Source by John Jones